Performance Marketing Specialist

Job Description

We at BlackSwan Designs are looking for a Performance Marketing Specialist with strong expertise in e-commerce advertising to join our growing team. The ideal candidate will be responsible for managing and optimizing Meta Ads and Google Ads campaigns to drive measurable growth, improve ROAS, and scale online sales.

Key Responsibilities:

Plan, execute, and optimize Meta Ads (Facebook/Instagram) and Google Ads (Search, Display, Shopping, YouTube) campaigns.

Develop and implement data-driven strategies to maximize conversions and ROI.

Conduct A/B testing on creatives, ad copies, and targeting to continuously improve campaign performance.

Monitor analytics and performance metrics to generate actionable insights.

Prepare detailed performance reports and share insights with internal stakeholders.

Stay updated with the latest trends, tools, and best practices in digital and performance marketing.