Social Media Content Production

Job Description

We are a new virtual clinic launching to provide specialized mental health care for the parenthood journey — fertility, pregnancy, miscarriage and loss, postpartum, parenting, and the couple relationship. Care is delivered entirely online.

Because we’re pre-launch, this role builds our social presence from zero.

The role

We’re hiring our first social media content creator to own Veda’s social channels end to end — strategy, creative direction, production, and posting. You won’t be executing an existing playbook. You’ll help define the content system that carries the brand into launch and beyond.

Primary channel: Instagram / TikTok / FB (reels + static/carousels).

What you’ll do (per month)
8 fully produced reels — concept, direction, editing, and final delivery
2 reels from footage we provide — cut from founder and therapist clips, kept consistent in look and tone
7 static posts / carousels — ideation, audience research, copywriting, and graphic design
Content strategy & creative direction — a monthly plan mapped to Veda’s brand and the stages of the parenthood journey

What good looks like here
Expert, honest, and never alarming — this is mental health care, not lifestyle content
Speaks to all parents — moms, dads, and partners — not just mothers
Educational and destigmatizing; never clinical advice or diagnosis
Calm, warm, and credible in both copy and design

What we’re looking for
A portfolio of social content you’ve made — reels and static/carousels
Strong short-form video editing and graphic design (Canva and/or Adobe)
Sharp copywriting for social
The instincts to define a look and a content system, not just fill a calendar
Nice to have: experience with health, wellness, or parenting brands